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About the data

Methodology

What we recorded

On 17 Oct 2026 we searched amazon.com for 12 common shopping queries from a signed-in US shopper account. For every sponsored prompt on the results page we tapped the prompt and saved Alexa for Shopping’s full answer: the prompt text, the pitch, the product card (title, price, rating, demand line, delivery) and the follow-up questions. We also saved every other element labelled “Sponsored” on the same page.

What a sponsored prompt is

Amazon describes Sponsored Products and Sponsored Brands prompts as AI-written questions about an advertiser’s product, shown in search results and on product pages, charged per click, in the US since March 2026. Advertisers cannot write the prompt text; Amazon generates it.

Limits

One account, one day, one country. Ads change by search, time and shopper, so a prompt here may not appear for you. Prices and ratings are as shown on the capture day. Product titles and Alexa’s words are quoted unchanged; the Alexa panel on each page is our own re-creation, not a screenshot.

Independence

This library is independent research and is not affiliated with Amazon.