About the Alexa for Shopping Ad Library

The Alexa for Shopping Ad Library is a public archive of the ads Amazon shows in Alexa for Shopping, its AI shopping assistant (formerly called Rufus), and on the amazon.com search pages that lead into it. We run real amazon.com searches, save every page that carries ads, and publish each ad with the search that triggered it, the advertiser, the ad copy or product, and the date we saw it.

In our capture (Oct 17, 2026, US) that comes to 73 ads from 42 advertisers across 2 industries, found on 12 searches: 15 sponsored prompts with Alexa’s answer, 12 Sponsored Brands ads and 46 sponsored product listings.

Library →

Every ad, by industry: 2 industries

Advertisers →

42 advertisers, ranked by ads captured

Searches →

12 amazon.com searches, each with its sponsored prompts and ads

Methodology →

How the searches were run and what counts as an ad

Alerts →

One email when a new capture is published

Amazon now sells sponsored prompts: a brand’s own question, placed among amazon.com search results. Tapping one opens Alexa for Shopping, which answers about that brand’s product. The prompt and the answer are advertising, but nothing public records which brands buy them, on which searches, or what the assistant says.

We built this library so anyone can see that: brands checking where competitors appear, agencies planning Amazon Ads budgets, and researchers and journalists studying how AI shopping assistants are paid for.

This site is independent research. It is not affiliated with, endorsed by or sponsored by Amazon. Amazon and Alexa are trademarks of Amazon.com, Inc.; we use the names only to say where the ads appeared.

No advertiser pays to be listed, left out or ranked. An ad is here because Amazon showed it on one of our searches, and an advertiser’s rank is simply the number of its ads we captured.

The free call offered on these pages is with us. We also sell help with visibility in AI search and AI shopping, and that call is how the work usually starts. Neither booking a call nor becoming a client has any effect on what the library shows.

The Alexa for Shopping Ad Library is run by Stay Whizzy Inc, based in the United States. You can write to us at staywhizzy@gmail.com.

We run amazon.com searches from a signed-in shopper account in the United States, in a browser, using shopping searches we chose across 2 industries. Every search page is saved as captured. Each sponsored prompt on it is opened, and the answer Alexa for Shopping gives is saved with it.

The methodology page has the full method: what counts as one ad, how the placements are told apart, and what this sample can and cannot show.

This is a sample of what we observed, not Amazon’s complete ad inventory.

• A small, first capture. 12 searches on Oct 17, 2026. Read every number as what these searches showed, not as a rate for Amazon as a whole.
• The searches are ours. Ads depend on what is searched, and different searches bring up different advertisers.
• One signed-in account, United States. Amazon personalises results; other shoppers, other countries and other devices may see different ads.
• Counts mean “at least”. An advertiser with 5 ads here ran at least those 5. Don’t read the counts as market share or spend.

We re-run the searches from time to time and publish each new capture as a new edition of the library. The dates on each page tell you which capture you are looking at. The current edition covers Oct 17, 2026.

To hear when the next one is published, sign up for alerts.

If something is wrong, such as an ad filed under the wrong advertiser or industry, a number that doesn’t add up, or a creative that shouldn’t be here, please tell us. Leave your email below and we will write back to ask for the details. If it is easier to explain live, book a short call and describe the problem when you book.

Quote it freely. You may quote figures, ads and findings from this library in articles, reports, slides and research, with attribution and a link to the page you used. A credit line you can copy:

Source: Alexa for Shopping Ad Library (alexaforshoppingadlibrary.com), capture of Oct 17, 2026, US amazon.com searches.

The CSV download is for research. The full set of 73 ads is at the end of this page. Use it for analysis, teaching and reporting, and credit the library when you publish what you find.

Ad creatives belong to their advertisers. Prompts, headlines, product photos, prices, logos and brand names are the property of the advertisers and their owners; Alexa’s answers are Amazon’s. We show them to record what ran; reusing them beyond quotation needs the owner’s permission. Amazon and Alexa are trademarks of Amazon.com, Inc.

To report an error, use the form under Corrections. For anything else, email staywhizzy@gmail.com, or for a longer conversation book a 30-minute call booked through Calendly. Requests about your personal data have their own form on the privacy page.